The first results show that the sCALe label is easy to understand for consumers.
Who we are
For many years, EgoFit has worked as health consultants in the area of nutrition, body analysis and human motion. Amongst other things, the sCALe was developed in that context. Our list of customers and cooperation partners includes WHO, NASA, DLR, Robert Koch Institute, medical institutions as well as health insurance providers and several health service providers.
The main idea of sCALe
To offer consumers a consciously reduced framework of a elementary nutritional information and thereby motivate to gain more knowledge.
- Focus on the main energy sources: protein, fat and carbohydrates. The visualisation can easily be expanded with additional energy content elements like saturates and sugars. All other nutritional facts besides energy carriers like salt or fibres could be mentioned separately.
- Easy to understand representation with associative colours and a specific graphical format, which could also be scientifically tested for comprehensibility according to the "draft report" recommendation (see below).
A short summary of sCALe
The EgoFit-sCALe-concept starts at the point where based on substantiated scientific nutritional insights consumers have the need for easy to understand reference parameters which represent individual nutritional requirements. Based on those parameters, consumers will be able to optimize their personal eating habits ensuring a healthy energy balance according to their individual daily nutritional requirements.
As energy of food is always made up of main energy sources (protein, carbohydrate, fat and optional alcohol), it is obvious that only those are shown. The sCALe is giving an easy overview through associative colours:
The sCALe label as a form of visual representation forms a basic component of nutritional knowledge. With this didactic-methodology, additional knowledge can be taught in a simple and consistent way. Even preschoolers already identify the main sources of energy through the dominant colour rapidly.
The sCALe is giving nutrition the specific format
1 cm length of the sCALe always corresponds to 100 kcal of energy content. The sCALe in its total length easily visualizes the overall energy level of food, made up of the four main energy sources. Thus, a longer sCALe means more energy.
1 cm ≙ 100 kcal
With sCALe it is easy to label packaging as well as loose items, for example on price tags. In addition, even "hidden" sources in alcohol of energy such as in some kinds of liqueur will become obvious at a glance - the fat content comes into the foreground as the main energy source.
From the actual “draft report”
“…it is likely that the new rules will have a very considerable financial impact on food manufacturers and traders. Yet the Commission, whose proposal contains the remarkable revelation that it saw no need to consult outside experts when drafting the text, is silent on this issue as well."
"… so that the Commission proposal is likewise based only on assumptions concerning consumers' wishes and needs. No one can say whether the regulation which is ultimately adopted will in fact serve the interests of average consumers..., or whether, on the basis of new research findings, it will have to be substantially revised in only a few years' time."